“Be careful going in search of adventure – it’s ridiculously easy to find.”
- Travel writer William Least Heat-Moon
After losing his teaching job in 1978, Least Heat-Moon set out on a three-month road trip to see the real America. Avoiding interstates and main thoroughfares (red lines on standard maps), he opted for backroads instead. His best-selling book, “Blue Highways,” highlights his adventure found in towns that get a place on the map “only because a cartographer has blank space to fill.” This adventure was easy to find when he made the decision to get off the beaten path. In public relations, writing, editing, and other communications, get off the interstates. And learn more about his book here.